2023 Women Build Dallas Virtual Panel Discussion

Yolanda Schufford is the Chief Communications and Public Affairs and is a member of the Beyond Finance, LLC executive team. Yolanda joined Beyond Finance in 2020. She oversees government relations—managing lobbyists in key states and developing strategy to protect and encourage good policy for the debt resolution industry. Yolanda also leads a team of professionals that focuses external and internal communications. Prior to her current role, Yolanda has held similar positions at large publicly held corporations. Mostly recently, she served as the Vice President of Content Marketing at GM Financial where she led a team responsible for all customer (B2C) and dealer communications (B2B). Yolanda’s vast experience in consumer finance includes roles as Vice President of Executive Communications at Comerica Bank and Vice President of Communications and Public Relations at Cash America International, Inc.

Prior to corporate America, Yolanda spent 12 years as a broadcast news reporter. She has worked for WFAA-TV in Dallas, Texas, WTHR-TV in her hometown of Indianapolis, Indiana and WWKI-FM in Kokomo, Indiana. Throughout her career, Yolanda’s work has been recognized locally and nationally through multiple awards from organizations, such as the Public Relations Society of America, International Association of Business Communicators, Hermes Creatives Awards and the Associated Press.

Like David Letterman, Yolanda matriculated at Ball State University. She holds a Bachelor of Science degree with a major in Telecommunications and a minor in Speech Communication. Yolanda loves to serve. Currently, she sits on the boards of two nonprofits—Women of Debt Relief and Mentoring Brother2Brother. She is a proud member of Alpha Kappa Alpha Sorority, Inc. and has a ministry where she mentors women of all ages. Yolanda currently resides in the Dallas-Fort Worth area of Texas with her husband, Ray, and two daughters in college. When not working, she enjoys crafting, interior decorating, jigsaw puzzles and football!

Susan Wells Jenevein, Managing Director of Philanthropy and Family Engagement at Tolleson Wealth Management, leads the philanthropy team and serves as a charitable planning expert for client families. Along with her team, she creates and implements strategies to meet clients’ goals related to private family foundations, public charities, donor-advised and charitable trusts. She specializes in place-based philanthropy, philanthropic strategy and delivering impact via for-profit and non-profit collaboration.

Susan also leads the Family Engagement team whose focus is on guiding families as they navigate wealth and family with their values as their compass. She works with families to identify their mission and values, to equip individual members and families with essential skills, to develop successful intergenerational communication processes. Along with her team, she facilitates family meetings and family experiences that engage all the generations in the work and play of being a family.

Prior to joining Tolleson Wealth Management, Susan worked in non-profit leadership, philanthropy and as an estate planning attorney.

Susan earned degrees in finance and Plan II Honors from the University of Texas at Austin and a Juris Doctorate from the University of Texas School of Law. She is member of the Advisory Council for Communities Foundation of Texas, a member of the leadership cohort for Ultra High Net Worth Institute, a member of the advisory board for the Wealth Management Center in the McCombs School at the University of Texas at Austin, and serves as the secretary for the board of directors for the T.D. Jakes Foundation. She lives in Dallas with her husband Bob and their children.